Mars Pet Nutrition hosted the first pet-themed activation of the consumption season for Beijing citizens, advocating for an end to pet roaming in China through partnership
Posted: October 15, 2021 at 5:27 a.m. EDT|Update: 9 minutes ago
BEIJING, October 15, 2021 / PRNewswire / – Enabled September 30, Mars Pet Nutrition China (Mars PN China) and Beijing Radio and Television (BRTV) co-hosted the first Activation of the 9th Beijing Citizen Consumption Season, a program sponsored by the Beijing Municipal Government.
At the event, Mars PN China presented a Pet Fair, Pet Adoption Fair and Best Cities for Pets Ceremony, in partnership with BRTV, Capital Animal Welfare Association (CAWA), COFCO Commercial Real-Estate. The event was very well received by the crowd.
During the ceremony, the Mars PN China Volunteer Champion Program was officially established, pledging to help homeless pets and adopt pets. 40 dogs and cats from lifeguards and shelters were displayed for adoption by March volunteers at the fair. Carefully selected new pet parents received a Mars Care package to welcome their new pet home. Mars PN China and CAWA shared their knowledge of on-site pet care and rescue.
11 COFCO Mall pet-friendly stores of well-known consumer brands, such as Starbucks, ECCO, Baker & Spice, Evisu, etc. were awarded with the Mars Better Cities for Pets program and BRTV at the ceremony.
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SOURCE Mars Pet Nutrition China
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