‘Sheep’, ‘Cows’ and ‘Geese’ to doom Urban Outfitters Canada
PETA Rally and Citywide Ad Blitz will target company for selling animal-derived materials
For immediate release:
March 31, 2022
Brooke Rossi 202-483-7382
Salt Lake City –
On Saturday, PETA supporters wearing sheep, cow and goose masks will row outside the Urban Outfitters store on S. State Street to demand that the company stop selling wool, leather, down or any other material cruelly obtained from animals:
When: Saturday, April 2, 1 p.m.
Or: Urban Outfitters, outside Fashion Place, Murray
It’s all part of PETA countryside in the country “best college towns”—among whoch Salt Lake City ranked sixth among mid-sized cities – to appeal to students and other shoppers to embrace eco- and animal-friendly fashion and encourage Urban Outfitters to do the same. PETA has also plastered 18 local bus shelters near Urban Outfitters—and thrin the rest of Salt Lake City Metro—with the faces of a sheep, a cow and a goose making a plea: “We want you to change. Wear vegan.
“When open-minded young people learn that sentient animals are tormented over clothes, they’re eager to hold brands accountable and embrace ethical fashion,” says Tracy Reiman, executive vice president of PETA. “Cruelty is never out of fashion, and PETA is pushing for Urban Outfitters to have a compassionate and positive impact on the environment by selling only vegan materials.”
Consumer concern for animal welfare and the environment has caused the vegan fashion market to skyrocket: shopping platform Lyst recently reported a 178% increase in page views for leather vegan, and a survey conducted by Charm revealed that approximately 73% of Gen Z consider themselves animal rights activists.
PETA notes that workers hitting, kicking and mutilating gently sheep for their wool; burn, electroshock, beat and slaughter cows for leather; pluck the geese so roughly for the down that they cry of pain and fear; and abusing animals for fashion in other ways.
PETA—whose motto says, in part, “animals are not ours to bear” and which opposes speciesism, a supremacist worldview of man—has also protested other brands of ‘Urban Outfitters. stores across the country. For more information, please visitPETA.org or follow the group onTwitter,FacebookWhereinstagram.