VJ Salomone Consumer Lines donates €38,000 of Applaws cat food

VJ Salomone Consumer Lines Ltd, agents of Applaws Natural Pet Food, recently launched another campaign where €38,000 worth of Applaws Cat Food was donated to various animal sanctuaries and organizations around Malta and Gozo.

This donation, to commemorate National Pet Day, was split between 15 sanctuaries, namely Animal Care, Animal Guardians, Animal Protectors, Carers for Stray and Abandoned Felines (CSAF), Cat Lovers Adoptions Welfare & Support (CLAWS) , Felines Forever Association, Love for Strays, Stray Animal Support Group (SASG), Shiny Paws, Society for the Protection and Care of Animals Gozo (SPCA Gozo), Tomasina Cat Sanctuary and Attard Stray Animal Support Group.

Other recipients included the Department of Animal Welfare, in Malta and Gozo, and the Real Animal Rights Foundation which itself delivered the donations to more than 40 cat feeders.

The town hall of La Marsa was also chosen as the beneficiary. This is part of the company’s corporate social responsibility initiatives towards the locality which embraces the organization as part of its community.

VJ Salomone Consumer Lines Ltd respects these organizations and their excellent work on behalf of animals. Although the donation was a drop in the ocean in terms of the vast resources required daily by these organizations, it still managed to reach approximately 5,000 cats who received a total of 33,120 food packets. .

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