WhatsApp will soon show ads and say goodbye to end-to-end encryption

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The WhatsApp instant messaging service is likely to present announcements on its platform by next year and may call for end-to-end encryption to be removed. WhatsApp is owned by social media giant Facebook.

The co-founders leave Facebook

WhatsApp co-founders Brian Acton and Jan Koum are both gone Facebook. Acton recently revealed their ouster, saying their departure was due to differences of opinion on how to monetize the app.

The app was acquired by Facebook in 2014 and was working to bring a good monetization strategy for instant messaging. The plans failed to bear fruit as the co-founders had an agreement with Zuckerberg that the company would not attempt to monetize the app for at least five years.

As the five years draw to a close, the company is now ready to try its monetization policies. One of the main changes to the app will be the addition of ads. According to social media industry commentator Matt Navarra, the company will introduce advertisements in the WhatsApp Status feature in 2020. The advertisements, when clicked, will fill the entire screen and the company name will be at the top.

What about encryption?

If any ads are to be added to WhatsApp, Facebook will also need to remove end-to-end encryption from the app. This means that user conversations can be tracked and even stored for insight. It will be good for advertisers but bad for user privacy – a gray area for Facebook. Besides advertisements, WhatsApp also has a commercial branch and wants to provide an analysis tool for businesses, ensuring that the data is collected. This, again, will mean that the encryption will go for a draw.

COO Facebook Sheryl sandberg She was recently asked if encryption is still a priority and a guarantee to which she did not give a direct answer. She only commented that the company strongly believes in encryption. Whether or not the company removes the encryption, the ads are sure to arrive on the platform next year.

Note that Instagram was also bought by Facebook earlier and is now monetized on the model of the main Facebook service. Users can serve ads on Instagram and Facebook by logging in their accounts and switching to a business profile. Instagram and Facebook both try to make ads less intrusive. For WhatsApp, enabling ads in the Status feature will be the least intrusive way to keep users hooked.



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